How to write SEO friendly blog post?
Every company must go digital in order to survive these days. Every individual and organization that wants to thrive now has content creation as a necessary component. It’s not enough to simply put words on paper; blog writing for SEO is not easy. Your blog article must be SEO-friendly. So that others may discover relevant content similar to yours. In the internet world, creating a website or running paid advertising campaigns is insufficient to maintain a presence.
You should make every effort to preserve their dignity. Blogging for SEO is one of the most beautiful forms of digital marketing since it allows you to communicate your ideas, experiences, and provide information about your company while keeping your customers interested, which helps with SEO. Engagement on your blog is simply a means to keep your online business alive. If the livelihood of your company depends on traffic, then traffic is what gives life to it.
“It doesn’t matter how beautiful and helpful your content is, it is worthless if it can’t reach the target people.“
So, how to write a blog post that can drive traffic?
I’ll go step by step through the process and explain blog writing best practices of creating a fantastic blog that will help you rank on search engines. So, let’s get started.
Before we talk about how to write blogs for SEO, let’s take a look at what Google has to say in its guidelines. It may be little information, but it can make a big impact if you truly care about blogging. So, let’s start there first;
E-A-T and YMYL
The new Google search engine rules are known as E-A-T and YMYL. E-A-T stands for Expertise, Authority, and Trustworthiness, while YMYL stands for Your Money or Life material. Google has recently changed its policy on the quality (PQ) ranking of a site’s on-page content (on January 11th, 2018).
According to this policy, a website should serve the needs of its visitors rather than just profit. The site must have a goal and must be useful to its users. As a result, how you write, structure, and publish material is more significant than ever before. So you should not provide bad guidance or misinformation when creating content for your website. It can harm your site’s PQ score. We may observe section 2.2 :
Now, if you are clear with the purpose of your webpage then let’s talk about writing an SEO optimized blog post that can help you rank in SERPs.
1. Decide a Purpose for creating your blog
Before you start writing a blog, consider what your readers might want. A blog is made up of components from your thoughts and experiences, but it’s the assets of your clients that you are attempting to attract. The blog should be useful and provide value to the reader. If it’s intriguing,
Writing an SEO blog post on the depth of your client’s intent to search should be the purpose of creating your blog. Decide your purpose by answering the following questions:
- What valuable data will be found in this blog article?
- How it will help visitors to solve their problems?
iii. Will visitors have to search for more information after reading your blog
2. Find a Target Audience for your blog content
The second thing you should consider after determining the purpose of SEO for your blog is the target audience. There are a lot of people in the world, and each person has their own ideas and views. As a result, you must figure out who will be interested in reading your blog. The audience is that special someone.
It’s not as simple as it may appear to figure out who you’re talking to and what they believe. For that, we’ll need to do some marketing research. To achieve this, we’ll need to use keywords, Google, or YouTube in our search. Using social media data as a reference, we may analyze the crowd.
3. Perform Keyword Research
– -Keyword research is the most crucial thing to consider when creating a blog. – The greatest thing you should consider while writing a blog is keyword research. Keyword research is the most essential aspect of any blog post. – Search engines are internet platforms where people search, such as Google Chrome, Safari, Microsoft Edge, and other various platforms. You can utilize various keyword research tools like Ubersuggest, SEMrush, and YouTube for more assistive study.
4. Pick the Right Blog-Post Title
Many individuals don’t spend much time thinking about the title of their blog post. However, it’s important to keep in mind that the first thing people notice is the title. They will click it if they find it helpful. For example, a person who creates a blog title like “The Best Blogging Sites in 2021” may believe this will bring them lots of traffic.
However, when it comes to “best,” Google Trends data shows that the number of people searching for this term is significantly lower than for “free.” As a result, the title should be changed to “Free blogging sites in 2020.” Taking advantage of another chance to focus keyword research can have a significant impact on how many people read a blog post.
5. Structure your blog
After composing the perfect post title, now you need to do is to write the body of the post. Here I suggest you the following steps:
- Write a draft on programs like MS Word or google docs where you can find several easy to access options and facilities rather than writing directly on your hosting platform,
- Check with Hemmingway and Grammarly for grammatical errors, Grammarly these days has become easier. If you have an account Grammarly you can now add its feature on Microsoft Word, where you can punctuate all your errors in a single place.
iii. Don’t forget to put headings (H1 to h6)iv. address your call to action
6. Using Appropriate Header Tags
One way to make your blog posts more readable is to use appropriate header tags. Header tags (H1-H6) are a way to format your text so that it is easy to understand. The most important header tag is H1, which should be used for the title of your post. The other header tags (H2-H6) can be used for subheadings and other formatting purposes.
By using header tags, you can make your posts easier to read and understand. This will help keep your readers engaged and interested in what you have to say.
7. Meta Description and Post Excerpt in On-page SEO
Meta descriptions and post excerpts help you to improve your SEO friendly blog. The meta description is the short summary of your article that appears on search engine results pages. The post excerpt is the first paragraph of your article that appears on your website’s home page and in RSS feeds.
You can improve your SEO friendly blog post by writing a meta description that is accurate and enticing, and by writing a post excerpt that is accurate and attention-grabbing. You should also make sure that your meta description and post excerpt are both relevant to the content of your article.
You should be clear, concise, and accurate when writing your meta description and post excerpt. You should also be sure to use keywords in your meta description and post excerpt.
8. Writing style/tone in SEO Friendly Blog Posts
The tone and style of your writing should be friendly, conversational, and easy to read. Don’t try to impress the reader with your knowledge of big words or overly formal writing. Keep the language simple and write in short sentences that use everyday vocabulary. Your tone should show that you’re excited about the topic you’re writing about.
Use transition words that help to show the relationship between two ideas. For example, if you want to say that you did something despite feeling scared, you might use the phrase “despite feeling scared.” The transitional adverb “despite” shows the relationship between “scared” and “did something.”
9. Optimize User experience
When a reader comes to your blog, he or she should feel welcome, connected, engaging, and useful. If you don’t have these aspects on your site, someone could have a negative experience that results in a high bounce rate.
If you’re unfamiliar with the term “bounce rate,” consider an example. Consider a tennis ball bouncing on a floor. The tennis ball rebounds immediately after being struck and does not linger on the floor. When someone comes to your blog and bounces back, it’s as if they didn’t discover what they were looking for.“Your blog’s reputation is determined by its bounce rate.”
So, what can we do to enhance the user experience?
Apart from the value that your content is providing, you can consider certain things while creating content that can enhance user experience, like:
- Include paragraphs with good space and numberings
- Use bold/italic the important part
- Use standard font size
- Use internal links that guide your visitor to other relative posts.
Most people feel that mobile screens are easier to search from than desktop or laptop computers these days. So, it’s in our best interests if we consider producing mobile material for our content. You may test to see whether your blog is mobile-friendly right now.
10. Add an image and video to your blog
Visuals have been shown to boost visitor interactions. Attractive, clear, and large pictures offer useful information and make your blog more appealing. Videos give quicker and more comprehensive information than texts or audio files. Most individuals would rather watch something than read or listen to it. As a result, if you have a YouTube video on your site, you may just include it there without any additional work. People that want more knowledge will visit your video channel.
You can take steps to increase your site’s popularity after working hard to finish your blog. Consider where you may take it next. Sharing, finding, and comprehending online diaries are mostly done on Facebook, Instagram, Linked In, and Twitter. Be kind and honest, and you’ll start to build a community through online media. Only blogging and social networking won’t help you expand your traffic naturally. There are several SEO factors that you should be concerned about in order to improve organically. I’ve covered all of these SEO optimization strategies in the past.
11. Having an Attractive Design That Is Easy-to-Use
It’s not enough that you write interesting content; you need to make your blog easy-to-use as well. People love simplicity with their mobile devices, and they will leave a site if it’s hard to navigate.
Here are some things that you can do to ensure that your blog is simple to use:
- Use an effective template/theme for your blog design. Make sure that all of the buttons on your site work and links go where they should go. You can also hire someone to optimize the code of your website so that it runs fast and efficiently on all browsers and devices—this way you won’t lose visitors because of technological restrictions on different web browsers and operating systems.
- Make sure that your blog loads quickly—if not, then people will usually just-
leave your site. This is because they are usually on their mobile devices, and slow loading time can be frustrating.
iii. Test out your blog design to see if it’s easy-to-use via different web browsers and devices—if you find that there are technological restrictions for certain users, then try to fix these issues right away so that your visitors will have an enjoyable experience when browsing through your blog posts.
SEO friendly blog posts are blogs that are well optimized for search engines. Here’s a few things you can do to make sure your content is SEO-friendly: include keywords in the title, header tags, and post descriptions; include links to related pages on your site or other sites with relevant information; use targeted keywords throughout the body of each page.
Be sure not to overuse them though! You should also take care when using images because they could be considered by Google as duplicate content if their resolution is too low. Lastly, don’t forget about social media – create an account on Facebook/Twitter/Linkedin etc., link back to your website from these profiles so it’ll show up in people’s feeds when you publish a new article.