Local SEO is a crucial part of any web marketing strategy that focuses on rankings for local search.
Localized searches are the most popular form of internet-based queries, with more than 50% rising in popularity. These types of searches happen when people want to find something close to them in their own neighborhood or city.
It’s important to take advantage of Local SEO because it allows you to be found by potential customers who are actively looking for your product or service in their local area.
Here are five local SEO tips that will help boost your local ranking:
Make sure your website is mobile-friendly:
A majority of searches now come from mobile devices, so it’s important that your website is optimized for them. This means having a responsive design that automatically adjusts to fit the screen size of whatever device someone is using.
If your site isn’t mobile-friendly, you’re likely losing out on a lot of traffic and potential customers.
Claim and optimize your Google My Business listing:
One of the first things you should do is claim your Google My Business listing. This is a free listing that allows you to control how your business appears in Google Maps and local search results.
You can add important information like your business hours, address, phone number, website, and even photos.
Make sure all of this information is accurate and up-to-date, as it will help potential customers find you and decide whether or not to visit your business.
Get listed in online directories:
In addition to claiming your GMB listing, you should also get listed in other online directories such as Yelp, Foursquare, Citysearch, etc.
These are all high-traffic sites that can help boost your visibility in local search results.
Make sure your business information is consistent across all of these listings, as conflicting information can hurt your ranking.
Collect reviews and testimonials:
One of the most important factors in Local SEO is customer reviews. Positive reviews from happy customers can do wonders for your ranking, while negative reviews can harm it.
Encourage your customers to leave reviews on your GMB listing, as well as other sites like Yelp and Citysearch. You can also add testimonials to your website to showcase what others are saying about your business.
Do keyword research:
Just like with any other SEO strategy, keyword research is essential for Local SEO. Identify the keywords that potential customers are using to find businesses like yours in your area.
Then, incorporate these keywords into your website content, GMB listing, and other online listings. This will help improve your ranking for those specific keywords and help you attract more local customers.
By following these tips, you can Boost Local Ranking and get on the path to success. Implementing a Local SEO strategy can be time-consuming, but it’s well worth the effort when you see your business start to grow as a result. If you need help getting started, contact an experienced digital marketing agency that specializes in Local SEO. They can help you create and implement a customized strategy that will get results.