What is Search Engine Placement?
What is Search Engine Placement?
Search Engine Placement can be defined as the process of advertising your company’s website on certain search engines by placing it in a pre-defined position. This is accomplished through Pay-Per-Click solutions such as Overture (GoTo), buying “Sponsored Links” in Yahoo! or Google, etc…
Search Engine Placement is used for all kinds of online marketing campaigns such as Display ads, Email marketing (spamming), SMS spamming (mobile phone advertisements), banner ads, etc…
In this scenario, an online business that wants to sell a new product can purchase search engine placement for different keywords and phrases related to the product so that their website will appear on the first page of Google’s Listings. The more times they bid on different keywords and phrases, the better chance they have of capturing visitor traffic through one or more of those keywords/phrases.
It is not yet known how search engines rank websites without what is called “On-page Search Engine Optimization” (SEO), but there are some factors which you can look into if your objective is to get cheap organic traffic from major search engines:
Search Engine Placement only works with Paid Search Engine Marketing Strategies because otherwise – it’s just free traffic that does not convert into sales or better yet – brand building. In order to get cheap organic traffic, you may have to wait for months, but the cost-benefit is enormous when compared with Search Engine Placement services.
For instance, you can get one million unique visitors in 30 days from organic search engine placement at no cost whereas it costs about $2 per visitor if you were to purchase search engine placement of the same phrase(s) on major search engines. So if your objective is driving traffic through search engines, go for Organic optimization and SEO strategies instead of paying for traditional online marketing methods offered by Facebook Ads, LinkedIn ads etc… because Search Engine Placement costs are expensive. You can hire an SEO expert for optimizing search engine placement.
The most common types of search engine placement are pay per click (PPC) and pay per call. PPC is when you only pay when your ad is clicked on, whereas with PPC you will be charged for each phone call that comes directly from the ad itself.
Methods for Search Engine Placement
There are multiple ways to purchase Search Engine Placement. The most popular way is by bidding for keywords on the major search engines. Although this is the easiest method, it does not necessarily guarantee that you will get that particular placement because other people are doing the same thing as you at the same time. This creates a bidding war – where your money competes against others for an advertising slot position.
This result also has to do with two factors: One is the bid price and the second factor is Quality Score (CSAT). Quality score is calculated based on how relevant your ads are to search terms – higher quality scores mean less competition during the auction process, which means more exposure for your advertising campaign. To find out about CSAT, click here.
Another method is to pay for placement on search engine directory sites – or what is called contextual ads. These are not based on the popularity of keywords, but usually by an auction system where advertisers will bid against each other to have their ad appear next to the most popular word/phrase that relates to their product/service.
You can also purchase guaranteed placement on certain search engines through paid search engines network such as Google Adwords and Yahoo! Search Marketing. However, this approach is more expensive than bidding on major search engines because your money still competes with others for advertising slot positions. You’ll also need a special account manager from the hosting agency you choose – which will definitely cost extra fees every month.
Advantages of Search Engine Placement
The main advantage of search engine placement is that you can raise the position of your website in major search engines – but it comes at a price. You have to pay for placement, so it’s best not to look at paid advertising as an improvement on SEO strategies rather – a supplementary service that will help build brand awareness and get more targeted traffic to your site/s.
When an online visitor searches for a term/phrase on Google Search Engine’s Search Box, he can display all possible results but within each result are two columns of sponsored links called “Ads”. By purchasing search engine placement through the Google Adwords program, you can instruct Google to show your website’s link along with the search results.
The other column is called “Sponsored Links” where advertisers can buy positions for their links. This kind of advertising program works very much like Google Adwords, but keywords are not targeted – meaning anyone who clicks on your advertisement will be directed to you no matter what search query they type in (you get them even if they did not intend to visit your website). However there is a downside – your ad will appear on top of paid ads, however, it has less exposure than if you were to purchase Search Engine Placement.
By purchasing search engine placement through Yahoo’s and MSN’s paid search program, you can instruct them to show your website’s link at the right column (Sponsored Links) alongside other advertisers’ links. Just like Google Adwords and Pay per click advertising, your ad will also appear on top of their free results (if you’ve selected top and middle positions). However, this method has less exposure than using Google Adwords because only the number of paid ads displayed varies depending on their provider – not according to user preference.
The most important part about search engine placement is bidding for keywords – make sure they are relevant to your site or product(s) because you can bid up to 5 USD per click on major search engines such as Google and Yahoo! which adds up after spending thousands of dollars for this service – 95% of visitors won’t convert!
Search engine placement is a form of pay-per-click advertising where the website owner pays for placement in search engines, rather than receiving it free as part of their organic rankings. To place a paid listing in the sponsored links area on major search engines such as Yahoo!, Google, etc… you must contact one of several agencies who are aware of this service to get bids based on your keywords/phrases(s). You can also purchase ads via email or banner ads but these are mostly used for direct marketing purposes because they are cheaper due to their less exposure compared with Search Engine Placement services. Displaying ads via contextual ad networks isn’t effective enough because web page owners have little control over the content of their ads.
Paid Search Engine Marketing services such as Search Engine Placement are used by companies who wish to increase their visibility and sales through increased web traffic from targeted visitors/customers. The most popular form of online marketing is search engine placement because they allow you to bid on different keywords/phrases relevant to your site or product(s).
Disadvantages of Search Engine Placement
The disadvantage of using this method is that it is harder to build your brand identity – because you don’t get to choose the most relevant keyword or phrase for building your image. However, this approach does offer greater flexibility in delivering ad content and control over where, when, and how often they appear on the search engine results page(SERP). This means that you will be able to decide which ads are shown with what keywords. You can even purchase multiple ads for one keyword.
Who are Search Engine Placement Brokers?
A search engine placement broker is a company that specializes in search engine optimization and can help you increase your web page ranking. They specialize in improving the ranking of sites by bidding on various keywords/phrases relevant to your site or product(s) with major search engines such as Google, Yahoo!, etc…
Search engine optimization is paying for placement within certain parameters to increase website traffic through paid search marketing campaigns. Most people opt for this because it’s cheaper than traditional online marketing methods offered by Facebook Ads, LinkedIn Ads, etc. Those types of advertising are mainly used for direct marketing purposes because they are cheaper due to their less exposure compared with Search Engine Placement services. Displaying ads via contextual ad networks isn’t effective enough because web page owners have little control over the content of their ads.
Search Engine Placement Marketing
Paid Search Engine Marketing services such as Search Engine Placement are used by companies who wish to increase their visibility and sales through increased web traffic from targeted visitors/customers.
Testing out different strategies can be difficult if you don’t know which ones to try. Keep trying different things until you find something that works. I can’t tell you what will work for your business, but here are some general best practices:
You need various labels to attract people, including “sponsored links” or “advertisements”. This is required by Google if they find out that you’re charging money for businesses to appear in certain searches then they will penalize your site severely. So be careful when doing these things. A search engine placement broker is a company who specializes in SEO/PPC services and they are the best for this type of marketing.
What is Search Engine Placement Optimization
Search engine placement optimization is paying for placement within certain parameters to increase website traffic through paid search marketing campaigns. You have to pay for placement, so it’s best not to look at paid advertising as an improvement on SEO strategies rather – a complimentary service that will help you get more targeted traffic to your site/s. Paid Search Engine Marketing services such as Search Engine Placement are used by companies who are primarily interested in generating more web traffic from potential customers or visitors.
The main advantage of search engine optimization is that you can raise the position of your website in major search engines – but it comes at a price. You need various labels to attract people, including “sponsored links” or “advertisements”. This practice is required by Google if they find out that you’re charging money for businesses to appear in certain searches then they will penalize your site severely. So be careful when doing these things, and consider hiring a search engine placement broker.
Search Engine Placement Pricing
Search engine placement pricing is based solely on the number of keywords (and their competition) that you want to be optimized. These can come from either internal or external sources (although it’s more effective if they are linked internally). You should provide as much information as possible, including:
– The frequency of updates (when do you update your content?)
– How likely people are going to click through
– What format is the information provided in?
– Are there a lot of words on a page, or do words have to be more precise?
– What is the content about, and how easy it is for users to find what they want on your site? Are you running an auction site with lots of auctions all at once? Are you offering a coupon good for immediate use only (a flash deal)? Then you will want to place bids on keywords that trigger Google’s “instant deals” results.
– Do you have information that changes by the second (futures prices, stocks quotes, etc.)? Place bids for keywords where searches happen in real-time; i.e., if people are looking for stock quotes or futures pricing live, then bid on these terms. You can also use the search term feature in AdWords Express to control which search terms your ad appears on.
– The anticipated costs of conversion for each keyword, including the expected click-through rate (different keywords generally have different conversions)… so basically you need to know what works best for your site and business itself.
– If you’re using AdWords Express features, list those as well. You can set up custom bids per search term or manage your ad settings by search term – both options are available through the Express features in Google AdWords.
– How many daily searches do you expect? What’s a day look like? If there’s a lot going on all at once then it is important to bid on lots of keywords that trigger multiple ads at one time with match types such as broad match.
– What is the average monthly range of search terms you want to bid on? Usually, there’s a general cycle for keywords, such as it decreases in winter and increases in summer.
These are just some tips to help you get started with your search engine placement optimization efforts. Some websites don’t need any type of paid advertising, because they already rank well and get lots of traffic from top ten listings and rich snippets (shows up formatted and gives more detailed information), but this doesn’t mean that they won’t need paid promotion at some point. If you’re one of these companies then feel free to ignore what is written here or maybe just take the idea with a grain of salt – but if you see that even though your website ranks well, it is still missing out on some great traffic, then you should consider search engine placement.
Doing search engine placement without paid advertising is a great way to save money because it’s not as expensive as other methods. Paid placement can cost anywhere from $1 to upwards of $500 an hour depending on what you need to be done and how many hours it takes to do the work. If you think about just how much money one single sale could be worth compared to an hour or so of work, it should be easily clear which option makes the most sense.
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