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In this article, I am going to give you very useful information on how to do perfect keyword research that can help you to find a perfect keyword for your blog.

How to do keyword research?

 If you are thinking about how to rank your blog, it is very important to do keyword research. For example, if you are creating a blog about momo, you need to know what words people are writing to get information about momo on Google these days. If we know what words people are choosing and we build blogs based on a few words, they are more likely to appear in Google’s search results. A keyword can be a word or a sentence. Again, if you create blogs by doing keyword research correctly, you can compete in the market.  

What we should do before Keyword Research? 

Understanding the search intent

Let’s say, you want to eat pizza what you will do? Surely you will search for a restaurant near you from where you can order pizza. Similarly, if you need to fix plumbing or you want to buy a new version of your gadget, what you will do? Surely, you will search for it. So, that is what actually intent is. Before keyword research, we should find out the people’s intent to search. What is these people’s intent? Search Intent is the key to getting relevant traffic growth on your blog. Search intent is the ‘why’ behind a search query. In other words, why did the person make this search? If someone types something in google, it means he/she is trying to find out something that they don’t know. They may be looking to find some information, knowledge or to purchase something.

Anything that triggers them to google is the intent to search. If we can find out what the majority of the people are keen to know about on the internet regarding the content that we are thinking to write, that it will make us easy to create content, and also it will increase the chance of ranking of our blog in the search results. Actually, the Search intent is, Why people are searching? What is the reason behind searching? Are they looking to buy something or looking for an offer? Or, they are trying to learn something? Normally we can categorize search intent into four types:

1. Informational Intent

2. Navigational Intent

3. Commercial Intent

4. Transactional Intent 

1. Informational Intent

Here the searcher is looking for some information. He may be looking to find about something, someone, or some other relevant topics that he doesn’t know. Like,– Where is Mt. Everest located?– Who is Dan Lok? 

2. Navigational Intent

The searcher is looking for a specific website that he already knows about it. They may not have saved the link in their bookmark. But They already know where they want to go.It’s probably just quicker and easier for them to Google it than to type the entire URL into the address bar. Like,– Facebook login– Google maps– Payoneer 

3. Commercial Intent

Here, the searcher is looking for some service from another person or institution but has yet to make a final decision on which solution is right for them.They’re most likely looking for reviews and comparisons. Like, – Huawei vs oppo– Café near me 

4. Transactional Intent

Here, the searcher has decided to make a purchase. They have already decided what to and where to purchase.Most likely, they already know what they want to do. They are only looking for a location for making a transaction.                                       

How to use search intent in a better way?

Now, I think you might have understood the intent of searchers. The next step you need to do is to categorize your keywords into the four types of intent mentioned above. Make keyword research using keyword research tools and make a deep study of every keyword. List those keywords and categorize every keyword in different search intent. If you don’t know about the keyword research tools or you don’t have enough budget in your pocket to afford those tools then simply you can visit this link and find the perfect keyword research tools for you. Every search intent has its own unique importance and they cover their own unique group of people. So, by categorizing the keywords with intent you can easily choose the group of people you want to target. 

Mixing up longtail keywords

Longtail keywords are keywords consisting of long sentences or phrases that visitors are more likely to use to find a specific subject when they are very close to purchase or take a service. Using long-tail keyword may hear awkward, but it will give you valuable result if is used properly. 

For example, if someone wants to buy a sofa for his house, if he searches for a ‘sofa’ then he will get a long list of results related to ‘sofa’. But if he determines what type of sofa, he actually needed then the search result he will get will be more specific. Like, if he says ‘two-seater leather sofa’ then he will get specific results than searching just ‘sofa’. Managing long-tail keyword is simply a method of building better networks between your business and those people who are looking for the same product you provide. If managed properly it will help your business grow by attracting more traffic towards the product you provide. 

Using google for more keyword ideas

There are thousands of keyword research tools that help you to find the perfect keyword for you.But Google is the best free tool for finding secondary keyword data.The primary keyword is a word or phrase that you are trying to look for and the secondary keyword is the word that supports the primary keyword and helps to define it more clearly.

If you type a single word in google then google is so helpful that it shows you more data like people also ask for and related searches, which helps you to understand what keywords are people using to make search and about the search volume of the keyword. For example, if we type the word ‘keyword’ and google it, surely, we will find a list of related topics regarding the word ‘keyword’. Also, we can find other keyword ideas about the related searches regarding keyword.

LSI keywords

I hope this blog has proven helpful for creating and listing keywords. But I have mentioned only the surface area of the keyword research. These are the basic things that everyone should know. If you want to get more resources regarding keyword research then follow this blog. Don’t forget to share it!!

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Anup Joshi
Anup is an enthusiastic SEO professional who loves to put his best practices and research into his work to give the best results. He is the hand and brain behind the SEO at Top.

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